<aside> ⏱️ Case Study – TL;DR/CliffsNotes

• What? Introduced account-level reporting

  • Weekly email report sent to admin-level users
  • In-platform account reporting filterable by date range

• Why?

  • Prove the Hellohire sales team with clear summary data to reference when asking for the end-of-trial sale
  • Help existing customers understand their ROI and present the impact of Hellohire to their teams </aside>

Case Study

About Hellohire

Hellohire is a virtual interview platform that helps recruiters and employers conduct initial interviews with job applicants.

Problem/Opportunity

Hellohire's CEO/Founder identified that many of the stakeholders involved in purchasing and renewal are not regular in-app users and so do not have visibility on the impact Hellohire is having on their team.

Goal 1 – Help sales by making ROI clear for prospective buyers

The CEO/Founder was managing Hellohire's sales. He wanted accounts that were trialing Hellohire to be presented with their usage data proactively with the goal of converting them to paid customers.

Goal 2 – Provide existing accounts with ROI data to support continued use

The secondary goal was to satisfy existing customers' requests to report on usage for their accounts.

For example, the HR leader of a large restaurant franchise group had been asking for the ability to easily report on account data so they could regularly present the value of using the platform to the rest of their leadership team. The data they requested was taken into consideration when building the account summary.

Research & Requirements

Internal Research